Growth

How to promote your new loyalty card

A card nobody knows about earns nothing. Here is what to put where, and what to say, so customers actually join.

Your two promotion tools

Once your card is published, open it under Loyalty in the dashboard. The Customer Signup section gives you everything you need:

The link — a short URL like keeperoo.au/l/63a596. Use Copy link and paste it into Instagram, Facebook, email, your website, Google Business Profile — anywhere text goes.
The QR code — the same link as a scannable code. Download QR Code gives you a PNG to drop into a poster, table tent or sticker.

Either route lands the customer on the same page: a preview of your card, a short form, and a button that adds the card to their Apple or Google Wallet. No app to install, no password to remember.

Launch week

The first week sets the tone. Aim to have every regular hear about the card at least once, from a person, not a poster.

Launch checklist

Add the card to your own phone, and to every staff member's — so they can show, not tell
Print the QR code and put it where people wait to pay (see sizes below)
Agree the one-line script staff will use at the till
Post the link on your social accounts and pin it
Email or message your existing customer list, if you have one
Pick a launch incentive — a bonus stamp for joining this week is the easiest

In-store

Where to put the QR code

At the register, facing the customer, at eye level when they are paying. This is the one that matters — most signups happen here.
On tables, if people sit down. A table tent gives them time to sign up while they wait.
On the door or window, for people walking past — with the reward in big type.
On packaging or receipts: a sticker on the cup or bag follows the customer home.

Making a poster that gets scanned

Print the QR code at least 3 cm wide, on white, with a clear margin around it
Put the reward above it in the biggest text on the page: "Every 10th coffee free"
Put the instruction below it: "Scan to join — it goes straight into your wallet"
Test it: scan the printed version with two different phones before you put it up

What staff say

One sentence, said every time, beats everything else on this page. Pick one and stick to it:

"Have you got our loyalty card? Scan that and I'll stamp you now."

"Every tenth one's free — takes ten seconds, it goes in your wallet."

Then stamp them on the spot. The first stamp on the first visit is what turns a signup into a habit.

Launch incentives that work

Bonus stamp for joining — stamp them twice on their first visit
Double stamps for the launch week
Bring a friend — both get a stamp when the friend joins

Online

Social media

Announce it with a photo of the card on a phone — screenshot your own wallet
Put the link in your bio and in a pinned post; on Instagram, add it as a story highlight
Repost when someone earns a reward: "Free coffee for Sam today — 10 visits!"

Email and messages

Send the link to your existing customer list with the reward in the subject line
Customers who say yes to marketing when they join can be exported from Customers in the dashboard, filtered to opted-in only, and loaded into whatever you use to send email

Website and Google

Add a "Loyalty card" button that opens the link — footer or menu is fine
Add the link to your Google Business Profile as a post and in the description

Is it working?

The Dashboard shows customers signed up, stamps issued and rewards redeemed, and each card's page shows its own totals. Look at:

Signups per week — did the launch push land, and does it keep going after?
Stamps per device — which till or location is asking, and which isn't
Rewards redeemed — customers coming back enough to finish a card is the real goal

A rough benchmark for a café or salon: a quarter of regulars in the first month, most of them by month three. If signups are low but staff are asking, the reward is the problem. If staff aren't asking, nothing else will fix it.

Common mistakes

A QR code on the wall behind the counter, where customers can't reach it
Staff who don't have the card themselves and can't show how it works
Promoting only to new customers — your regulars are the ones who will fill a card
Giving up after a quiet first fortnight. Loyalty compounds; keep asking

Keeping it going

Double-stamp days on your quietest weekday
Seasonal stamp images — swap the stamp icon for a pumpkin or a snowflake and republish
Birthday offers — if you collect month of birth, message customers in their birthday week
Celebrate rewards out loud at the till. Everyone in the queue hears it