Digital loyalty cards for lash and brow salons
Your lash clients already come back every three weeks. The card is for making sure they come back to you.
Digital stamp cards for lash and brow salons in Australia. Your clients don't download anything. The card saves straight into Apple Wallet or Google Wallet.
The lash problem is not the cafe problem
Most loyalty advice is written for cafes. Buy ten coffees, get one free. It doesn't map onto a lash salon.
Lash clients aren't impulse visits. They book a full set, come back for infills, and usually rebook before they're out the door. Which raises a fair question: if they're already rebooking in the chair, what is a loyalty card for?
Mostly, it's for two clients.
The client who doesn't rebook in the chair
They say they'll text you. Sometimes they do. A card sitting in their phone with six of eight stamps on it is a reason to come back to you instead of trying the new place up the road.
The client who stretches
Three weeks becomes four, four becomes six, and by then it's a new set rather than an infill. Or they're someone else's client. Seeing the stamps add up tends to shorten that gap.
What we actually measured
I pulled these numbers out of a six-store Melbourne lash salon that's been running Keeperoo since January 2026. Every figure on this page comes from the one snapshot, taken 23 September 2026.
22 days
The median lash client comes back every 22 days.
The middle half of clients fall between roughly 16 and 35 days. That's measured across the 1,438 clients who came in more than once. It isn't an industry estimate.
That figure is useful because it tells you where to set your card. An eight-stamp card at one stamp per appointment over $50 is eight appointments. Clients who started a fresh card and have filled it took a median of 119 days, about four months, with the middle half between 99 and 151 days. The ones who finish are your regulars rather than your average client.
Set the threshold higher than that and most people never finish. Set it lower and you're handing discounts to clients who were coming in anyway.
Eight months in, here's what stuck
The same salon moved its paper cards over to Keeperoo in January 2026. This is where it sits now.
2,667
Clients enrolled
10,754
Appointments tracked
800
Rewards claimed
1,132
Active in the last 30 days
41
New signups last week, eight months in
53%
of the clients who joined in February were still earning stamps seven months later. That's 398 out of 756. Most loyalty programs are close to dead by month three.
4%
removed the card from their phone in eight months. That's 117 out of 2,667.
One caveat on that February number, because it flatters us. Most of that group were existing regulars moved across from paper cards, and regulars were always going to keep turning up. Clients who found the salon later settle nearer 25 to 35% still earning stamps at the same age, and that is the figure to plan against.
How the numbers work for a salon
Take an eight-stamp card at one stamp per appointment over $50, with $20 off at the end.
So it has to lift repeat bookings by about 3% to pay for itself. If the card brings back one client a month who'd otherwise have drifted, you're ahead.
Keeperoo itself is $35 a month, flat. Not per client, not per location.
What actually happens when you switch it on
Honest numbers from the same salon, out of everyone who signed up:
Earned at least one stamp
87%
Came back and earned a second
65%
Filled a card and earned a reward
29%
77%
of clients who earned a reward came back and claimed it
That is 800 rewards claimed out of 1,033 earned. Measured against rewards earned, not against everyone who signed up.
Every salon owner I've spoken to expects people to sign up and forget. That's not what the numbers show.
You can see who's drifting
At this salon, 70 clients have a single stamp and were last in 30 to 60 days ago. Past their usual infill, not long gone. That list didn't exist before the card did.
Some will rebook on their own. Some won't think of it until something reminds them.
Your clients don't download anything
The card saves straight into Apple Wallet or Google Wallet. No app store, no account, no password.
That matters at the counter. A client will scan a QR code while they're paying. Ask them to install an app and you'll get "I'll do it later". Platforms that need their own app lose most people right there.
- Client scans a QR code and the card lands in their wallet
- Any staff phone opens the scanner and stamps the card
- No terminal, no POS integration, no new hardware
Setting it up
Setup takes about half an hour. You pick the stamp rule, the reward and the artwork, and you're live.
Setup isn't the part that decides whether it works. The first two weeks at the counter are. Staff need one sentence they say every time:
"Want me to add that to your loyalty card?"
Say it for a fortnight and nobody has to remember it any more.
I'll send you counter signage and a one-page sheet for staff. If it stalls, ring me. You get me, not a ticket queue.
Lash salon loyalty card FAQ
Ready to set your card up?
Book a free call and we'll set one up with you, so you can see what your clients would get. Half an hour, first month free, no lock-in.
Happy to talk through whether it suits your salon. No pitch.